Alex Pettefer, CEO of iRise, is a seasoned leader in carbon development, driving initiatives that align environmental sustainability with economic growth. Under his leadership, iRise has become a pioneer in carbon offset solutions, supporting organizations in reaching carbon neutrality and net-zero targets. With a strategic focus on high-impact projects, iRise specializes in reforestation, renewable energy, sustainable agriculture, and energy efficiency, all rigorously certified to global standards like the Verified Carbon Standard (VCS) and the Gold Standard.
Pettefer has fostered a collaborative approach that prioritizes measurable outcomes, not only in carbon reduction but also in generating social and economic benefits for communities involved. His expertise has enabled iRise to navigate complex carbon markets, enhancing financial returns through carbon credit trading. By championing tailored carbon projects that address both environmental and community needs, Pettefer is positioning iRise as a transformative force in the transition to a low-carbon economy.